We believe in getting wise but remaining young
Our leadership team, collectively has over a 100 years of experience in the business of colour. Yet, we understand that to remain relevant we have to embrace the new, blend in with the young and anticipate the future.
We believe that bettering yourself will better your products
We often travel abroad for week-long conferences to speak to our customers, partners
and distributors, just to gather feedback, keep abreast of best practices and apply
them to improve our products.
We believe that partnerships are essentially friendships
We have the humility to know that we can't do everything ourselves. Which is why
we grow when our partners grow.
We believe that culture can't be captured in 2 page document.
Culture is what we do and what we practice here.We believe that getting a life is as important as getting a career
We live and work in Vadodara, which apart from being the chemical hub of India, also gives us a great work-life balance.